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I'M Mikael Li.

UX/UI DESIGNER
I believe in user-centered and practical design for business impact.

M

Hello. I'm Mikael Li, a Junior UX/UI Desiger from Hong Kong

About me

With a social science background, I am sensitive in human needs. I believe, user-centred product design is the best way to improve our living experience as a human.
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From my commercial experience, I developed an empathetic mind to create digital products that suit both human needs and business needs. From conducting essential user research to crafting beautiful interface, I took an agile approach to craft digital products with design sprints to create products that could solve user's problems effectively.

Design Process

My design process follow the logic of Product Design Sprint from Google Venture. With Product Design Sprint, we could quickly design, prototype and validate ideas. I have adopted this method in my personal redesign projects and my freelance projects.

Understand

With stakeholder meeting, I will understand the ultimate goal of the client and to align ourselve to the market, competitor and user as a team.

UX Research

Plan and conduct qualitative user research and transform findings into insightful information

Sketching

Brainstorm session with clients with the search analysis, to remix and improve the existing ideas into solution by sketching and voting.

Experience Strategy

Improve the overall experience of several touchpoints of a company, from a frontstage and backstage perspective.

Rapid Prototyping

Create clickable prototypes based on the discussions, sketchs and wireframe, from low to high fidelity designs.

User Testing & Iteration

Test the prototype with real users to get feedback, prioritize feeback results and iterate the prototype into UI design.

Portfolio

My freelance projects are confidential but here are some of my personal redesign projects that I put my design process into actions.
Redesign project to improve the user flow of the flight booking system of the Hong Kong Airline.
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A redesign project to bring the primary function of scanning books to the front.
Portfolio
Design Process
Skillsets

Skillsets

I am passionate about problem-solving design & technology, I always put my efforts into learning the trend of digital product design and I have extensive experience in productive self-learning.

Software Skills

Prototyping Software

80%

Figma

75%

Sketch

70%

Adobe XD

80%

InVision Studio

90%

Miro

20%

Axure

10%

Origami Studio

10%

Zaplin

Adobe Creative Suite

80%

Photoshop

75%

Illustrator

30%

After Effect

30%

Premiere

30%

InDesign

Programming

30%

HTML & CSS

20%

Javascript

10%

Bootstrap

10%

React

Professional Skills

UX Research Skills

80%

Stakeholder Meeting

70%

Survey & User Research

70%

Affinity Analysis

60%

Persona Creation

60%

Journey Mapping

70%

Usability Testing

70%

UX Workshops

UX/UI Design Skills

80%

Information Architecture

75%

Wireframing

80%

Prototyping

70%

Visual & Interaction Design

85%

Service Design

Product Management

30%

Agile Project Management

20%

Product Roadmap

80%

Design Sprint

50%

SCRUM

Productivity Skills

Productivity Software

80%

Trello

70%

Favro

70%

Notion

60%

Monday

60%

Jira

CONTACT
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